New Bike Reveal

My new bike search began with my fingertips furiously typing the names of different bike manufacturers in a Google search: Specialized, Giant, Kona, Trek, and more. I studied geometries, suspension, and components, and watched different bikes zipping along trails in YouTube videos.

After a couple more weeks of pedaling my old Giant NRS 1 around Rockland Lake, I was getting eager to hit the trails on a new bike. What happened next, which lead me to the bike of my dreams, is revealed in the letter I wrote to the district manager of Trek. It was quite a series of events, and nothing says it better than what I wrote to Trek!

“December 5, 2022

Dear John Burke,

Compelled by the stellar customer service I received while purchasing a new bike from Trek  Bicycle – Closter in Bergen County, New Jersey, I felt a strong need to convey my experience to you. I write this not only as a life-long mountain biker and consumer, but also as a business owner. My husband and I own Westwood Music Studios, a private music school located only five miles from the Trek store, so we share the same customer base, and I fully understand the dynamics of doing business in the area.

It is important to first give you a brief synopsis of my cycling background, as it has great significance to Trek, the bike industry, and my recent experience. My first mountain bike, purchased in 1989, was a Trek 7000, fully rigid bike. At the time, I thought it was the greatest thing ever created, and that together, my bike and I were invincible – able to ride over anything and anywhere, and so we did! We did …. until my beloved Trek 7000 was stolen from my home. Fortunately, the police found the bike unscathed, arrested the thief, and returned it to me. Yes, my Trek came back to me, so I named it, Boomerang! After years of grinding and pounding through the rough, rocky terrain of northern New Jersey, Boomerang was grinding to a halt. When discussing marriage with my future husband, who I had introduced to mountain biking, he asked if I wanted a diamond engagement ring, to which I replied, “No, I’d prefer a new mountain bike.” Read more